Digital Identity: Alone In The Car

I’ve read a ton of posts over the past month about identity and how online experience influences identity. Some of my favorites are: Everybody Wants To Be Special Here and The IRL Fetish. Maybe I’m just delayed in my thought process around identity or maybe it took me re-reading a favorite section of Robert Penn Warren’s All The King’s Men to begin to represent online identity in my head.

There is a quote in the first half of Warren’s novel from narrator Jack Burden, who is discussing being alone in the car on a rainy night - the whole quote is below, I recommend reading the whole thing: 

“There is nothing more alone than being in a car at night in the rain. I was in the car. And I was glad of it. Between one point on the map and another point on the map, there was the being alone in the car in the rain. They say you are not you except in terms of relation to other people. If there weren’t any other people there wouldn’t be any you because what you do which is what you are, only has meaning in relation to other people. That is a very comforting thought when you are in the car in the rain at night alone, for then you aren’t you, and not being you or anything, you can really lie back and get some rest. It is a vacation from being you. There is only the flow of the motor under you foot spinning that frail thread of sound out of its metal guy like a spider, that filament, that nexus, which isn’t really there, between the you which you have just left in one place and the you which you will be where you get to the other place.” 

In some ways, the internet is the car and while its more like being in Ken Kesey’s bus than being alone, I relate the vacation from being you to existing as different yous on the internet. Some of the theses outlined in a few of the posts I referenced above are about how the internet allows you to be another persona, not just once but as many times as you want. You might exist as a wild and crazy DJ with tons of fans and a reputation for bringing every room to head-bobbing life on Turntable.FM and only be known as your handle (like DJDaddyLongLegs). The point is that there is an escapist silver lining to the diversification of identities online. The internet allows us to not be us as much as it allows us to be someone else. The you who you are in the physical world, to your family, friends and colleagues, can disappear entirely as you mount the DJ booth, post the tumblelog, or comment mid-track on SoundCloud. 

This is incredibly attractive and underscores how the internet can let you represent yourself in ways that become challenging in the real world. How often to do you get the opportunity to reinvent yourself? Particularly as you get older? Although I have no justification for saying this as I’m only 24, I believe that life and the roles that people choose or don’t choose to fill has a way of funneling you, pinning you down as one or a few faces, until at some point your just an old person who used to be those few identities… Yikes…the internet blows the doors off of this notion. By dragging the funnel 180 degrees, it encourages you to redefine and reinterpret yourself; keeping your identities as wide as the mouth of a funnel you’ll never be squeezed you down if you don’t want. 

I believe this is why older generations will stay and continue to come online. Its true that as we get older, the group that represents older generations will have been online their whole lives. However, I’m inclined to think that older people will be more in-tune with online identity because it enables you as a seventy year-old to re-create yourself as if you were twenty years old trying acid for the first time. Returning to Warren’s quote, the internet let’s you break from the you that you are between wifi signals into a gloriously open world with a ’?’ over you and endless opportunities to make that question mark whoever you want it to be. 

Startup Sales

We’ve all been reading that the current tech period we’re in is more stable and less bubbly because the multiples are more concrete. Big companies like Facebook, LinkedIn, and Zynga have real, sustainable revenues to go along with their user growth and hype. Its a good sign for the longevity of the industry that along with disruptive products and innovative ideas, there is a focus on profitability as certain services and companies gain in popularity.  I know this is a soft subject for many and I’m not coming at it from the angle of the ‘dark side’ business person hell-bent on the success of the bottom line. I’m approaching this as an entrepreneur whose concern is the continuity of the eco-system from which innovations are born and thrive. Along with platform traction, user adoption, and unique service value, the business factors of revenue discovery, established sales cycles, client retention, and pushes towards break-even and profitability are tangible signs of success that can help sustain companies, allowing entrepreneurs to wash, rinse, and repeat with even newer ideas. 

Just as the products, designs, and infrastructure of a start-up company are built from scratch, with opportunities to brainstorm, pivot, leave one’s mark, and really drive towards something that matters, the sales process grows in parallel and more often than not overlaps with the growth of other aspects of the company. It's not simply making call after call about the same old offering; it's researching your market, identifying best opportunities, developing relationships, and finding out how and if your product or future version of your company can fit in and provide a value. Creativity abounds in pricing, vertical exploration, and, when APIs are involved, what your offering might actually look like. 

Along the lines of the quote from Denis Crowley that Bryce Roberts re-blogged a few weeks ago about Foursquare’s first 100 users and their influence on early product direction at the company, the same applies to first revolutions of fee products, like an enterprise service. One customer is all you need - like first users - to help you establish price points, actually use your product and reflect on its worth. Think of these early adopters (whether immediately paying or on trial) as partners more than clients. Their feedback and their usage should inform direction as the product continues to develop, expand, improve. Their word of mouth will play a huge role in whether your paying product sinks or swims. Pay attention to them and be very cognizant of who you pursue as these initial 'clients’.

A clear advantage is that these initial users have your ear and you have theirs - where an individual user of free product might become dissatisfied and simply stop using it, a paying client will voice their concerns loud and clear until they feel their getting their money’s worth. More transparency into your clients wants and needs is a good thing, let their feedback influence prioritization for next development goals and even pricing. People are almost always happy to talk at length about what they don’t have and what they would like to have in terms of products; these conversations are gold mines for future development. Of course, no one wants to become a chop shop for different companies and different needs, that’s rarely scalable given the costs and unpredictable business model, but when you have one or two or three clients willing to pay for your service, you should take strides to ensure they're satisfied. 

A few other topics that come to mind: 

Biz Dev Vs. Sales: There’s a lot of discussion around the difference between business development and straight sales. Some defining characteristics are apparent: the lack of pricing in biz dev, the involvement of accounting teams for contract discussions in sales. But really, its just a difference in the deliverable, which in the tech space I see as either money or integration. Again, creativity emerges with how these two can overlap: a biz dev integration with a large partner can turn into a paying relationship after given milestones; paid partners might integrate much deeper across a platform without fees rising. There’s more of an outward symbiosis in biz dev and these relationships can become some of the more complex and powerful across an industry. The budding relationship between Foursquare and Groupon is an example of two hugely popular services combining their most inimitable aspects to potentially create a product more valuable than the sum of its very powerful parts. The possibilities with biz dev and sales are endless and the challenge, particularly for a popular company, is to seek out the relationships that create growth value. 

Creating The Cycle:  For a sales person, this can be as creative a process as brainstorming an idea for a new company. You’re one part anthropologist, one part detective, one part sales person, and one part reporter. You’re putting a face on your product, selling it as a game-changer, discovering the niche that it fits in, engaging with various employees around their needs and how your product can help, and more than anything explaining value. Over and over and over. The success of your cycle isn't necessarily a volume game, but more conversations inevitably lead to more conversions. As usual, hustle is key. 

Sticky notes are a visual way to tracking your cycle, organize your leads, and show everyone that though you might not be coding, you are providing a value to the company. This is especially true of small companies, who aren’t yet ready for Salesforce to track the minutiae of each business email sent. Create a literal sales cycle on a wall in your office, with columns for different stages, groupings for paying clients and Biz Dev partners. Give each company an individual note. Move them as you make progress. As well as providing a clear organizational benefit, psychologically it reinforces accomplishment to move a sticky note into a paid or closed column. 

Start-up sales are as much a blank canvas as the the start-up itself once was. Who knows what your ideal price point should be? What vertical will drool over your product? Or what if they buy it and never actually use it? So just dive into the canvas with sticky notes as your KPIs from 1 to break-even. 

Jumping Into The Unknown

On Innovation in Education

A few weeks ago, I was talking to one of my best friends Newman about the U.S. education system. I’d recently watched Peter Thiel, Michael Roth and others debated the merits and shortcomings of higher education on PBS and we were typing over GChat about whether our system was broken, worth it, and what needed to be done.

At one point Newman said something really poignant that at first I didn’t get. He said: we don’t build things anymore. Being deeply rooted in NYC’s tech start-up world, I was almost offended. But he’s right and my vision is skewed. Outside of the recent tech surge in New York, California, and a few other states, innovative industries are few and far between in the U.S. Our universities tend to funnel our best and brightest towards traditional careers, in the John Adams’ sense of traditional, where age-old concepts and rules are laid out before you to be learned and interpreted, but never broken or changed. To build something new from scratch requires entrepreneurial spirit, but in most cases it also requires a technical and/or scientific skill set that has slipped to the back Bunsen burner of the American curriculum. 

A current law student himself, Newman went on to say we don’t need more lawyers, we need people who can create and innovate and build. And he’s right again. Neither of us are arguing that we don’t need law schools, lawyers, or firms. We do and will continue to into perpetuity. The point is that the proportion of college undergrads pursuing law, corporate management, business, and political science degrees to those interested in applied science and math cannot be so lopsided. 

So, do we do away with the four-year college campus experience that at times it might feel like an extended summer camp? Absolutely not. Do we need to shift some monetary and departmental focus and reward towards engaging and expanding the talented groups of young people who pursue engineering and computer science degrees? Absolutely. Grants and loans should be created in the vein of federal programs like the Stafford, Pell, and Perkins, available for the study of biochemistry and advanced mathematics. New departments should emphasize the entrepreneurial application of data science. Career fairs and alumni events should present the opportunities to immediately make a profound impact upon graduation in May. 

The college education needs to innovate by pushing and promoting those next generation innovators that it has the power to create. In a global landscape where other countries far outpace the U.S. in graduation rates for advanced math and science degrees, our American universities should realize that their undergrads have not lost the ability to build, they’ve just forgotten the emphasis on the need to build. We built railroads, we built space ships, but in an old-fashioned education system, founded under the belief that being a judge was the ultimate career goal, universities must recommit to teaching skill sets around what we are capable of building now, before someone else does it first. 

Toast The Man

Dear Dado,

I wanted to tell you that I’m not as good a Santa Claus as you. I never will be. But don’t fault my effort. For the past two years, I’ve crawled into the velvet red pants and black plastic boot covers and tried to be Santa. Everyone in the living room laughs and cheers, but I know it isn’t the same. The suit doesn’t quite fit; the beard is a little too long; but most of all I don’t captivate the familiar audience of Gaga, Cousin Ed, Jim, Nell, Emily, Robin, Sara, Lizzie, Nick, and everyone else who gathers in your living room on Christmas Eve the way you did.

I’ve been told many times of one of my first encounters with your Santa. I believe I was only five when you entered the living room and to everyone’s surprise and horror I kicked you in the leg. I’m not sure what inspired my reaction to the sight of Santa Claus and apologize incessantly for my behavior that night. I’ve also been told though, that you carried on with entertaining the room and did not allow my adolescent shenanigans to spoil the evening. It is something that I’ve always admired about you. Quiet cheer and steadfast confidence that permeate everything you do and always fill everyone around you with a similarly sublime happiness. You make it seem so easy. It doesn’t take a booming voice, a cackling laugh, or an overly eager nature to both command the attention of a room and put everyone in a state of ease. In fact you seem to do it in opposite fashion, with a calming voice, a clever wit, a subtle presence. Whether at Truffles in Hilton Head, on the driving range at Sea Pines Country Club, walking around the inner harbor in Annapolis, or simply visiting in Bellefonte it is as if in the heads of everyone you are with a little voice whispers, “Dado is here, everything is going be fine.” An intangible sense of security infects the people you care about and interact with.

One lazy summer in Bellefonte, you helped Lizzie and Nell build a fantastic tree fort in front of the house and helped me put together a clever, spring-loaded catapult. Your vision in planning these projects and sophisticated dexterity in which you constructed them amazed my eager mind and eyes. Sawdust caked the floor as hammers slammed, saws sawed, and nails penetrated wood. I have an everlasting image in my head of what I believe to be a “classic workshop”: you with tape-measure in hand surrounded by a sea of wrenches and screwdrivers, happily checking the length of a plank of wood that would eventually become my catapult. Looking back in this summer, it is not only your woodshop cunning that impresses me but your undying commitment to making the lives of others joyful. Lizzie and Nell spent hours and hours in that tree fort. Talking about their ideal futures, their friendship, and everything else young girls gossip about. It was the centerpiece of their great bond and it would not have been possible without your hard work and desire to help. My catapult led to many entertained afternoons thanks to your imagination. The list of your selfless acts goes on and on, which brings me back to Christmas Eve.

All those nights, in those precious, exciting pre-Christmas morning hours, you weren’t just bringing the joy of the fictional Claus into the living room for the younger kids to enjoy, you were flooding the room with your brilliant, powerful, compassionate character. Though we all saw Santa Claus, behind the beard and under the red cap we stood in awe of someone even greater: Dado. I promise that will continue the tradition as long as I can. And while each year the red jacket and pants and the snowy white beard will make me an imitation of Santa, all I want to do is try to be like you: to affect people in the dynamic, admirable way you always have. I hope that I can.

Love,

Tim

Social ROI Panel @ The Fashion 140 Conference

My first panel at the Fashion 140 Conference at Lincoln Center on May 4th. I spoke along with Iced Media’s Leslie Hall, KMart’s Robin Creen, Diesel’s Rebecca Goodman, and Twitter’s Hong Sun about Return on Investment in Social Media.

Alternative Mission + Value Exhaust

"You can create shareholder value as ‘exhaust’ by focusing on an alternative mission, one that is closer to real problems faced by real people."

— Fred Wilson, AVC.com 

See It, Save It: Birthright Earth

There’s no doubt that the color Green is trending right now, on twitter, on facebook, on google real-time search; its been bagged and tagged as cool, which on a certain level is fantastic. Such momentum doesn’t come along very often. Banksy pieces scream environmental concern, car engines run on energy efficiency, and the current Green movement has ignited its own pop culture firebrand, as evidenced by newly prominent Green and environmental sections in major publications around the world.

The problem remains because cool doesn’t solve it. Often the buck stops at a relatively superficial level: you might go to a cool green event or buy a sustainable pair of skinny jeans, but that won’t get you to go out and start planting trees or recycling all of your trash. Studies and exposés can often have a similarly stunted impact. We rely on the awareness that news media and institutions bring to the issues. They give us the facts, without them there’s nowhere for change to begin. Yet, a jarring study about Amazon deforestation or a piece on the immense loss in The Great Barrier Reef may make our jaw drop, but it won’t set that collective jaw on a hard mission to change such destruction.

In 2008, Eli Bronner and I launched Birthright Earth as a vehicle to take the green buzz and the young people buzzing about it a few actionable steps further. By sending 18-26 year olds on 10-day trips to the Amazon rain forest for free, the organization seeks to create future generations of hands-on advocates. See It to Save It is the slogan and Direct Exposure is the founding principle. Participants find themselves in the wild South American rain forest, staying in eco-lodges, going on trips to areas of deforestation, taking part in reforestation projects, and simply experiencing the Amazon up close, animals included. They’re shown the good, the bad, the awe-inspiring, and the harrowing, all of which add up to daily reality for the world’s rain forests. Upon their return, BE participants will have unique access to internships and career opportunities, via BE and other affiliate organizations.

The fact is that layered thick on top of the physical environments we rely on to breathe are narcissistic and extremely ADD cultural lenses. One can’t maintain another’s attention for more than a few seconds until there’s a brighter sign in the way. Wheel spinning conferences, summits, and more studies end up achieving very little though claiming otherwise. Our world’s energetic young people need to roll up their sleeves and dig in. They need to see our delicate and elemental eco-systems firsthand to gain the motivation for pursuing eco-involvement in any way they see fit. There’s a need for environmental lawyers, engineers, and bankers as well as sustainable chefs, carpenters, and designers. 

To achieve any kind of lasting change requires a shake up of the status quo. Less talk and more DO. When was the last time an environmental summit actually changed something? At Birthright Earth, the mission is to make eco-issues palpable - in some ways scary - driving home the utter need for everyone’s involvement to fix them. Educational and overtly stimulating, the Birthright Earth trips instill a need for action, by engaging intellect as well as emotions, basic human instinct, and all five senses. In a culture that’s teeming with Green sentiment, our planet needs generations of environmental stewards who will sincerely act on the trend and to ensure the survival of the world we live in.

Edna Quote

"My candle burns at both ends; / It will not last the night; / But, ah, my foes, and, oh, my friends— / It gives a lovely light."

— Edna St. Vincent Millay 

Take My Wallet

I often joke with a friend of mine about when we’re going to to have all of our media, news, and email accessible in our heads. No battery or other hardware required. It's not yet clear how far we are from a Minority Report level of instant, internal access to everything on our desktops and in our pockets. But I for one am dreaming of more consolidation of my various multimedia and online services. 

In a normal day, I use a blackberry with 3 email accounts, an iPod touch, a home laptop, a work laptop. I have a huge ring of keys, an electronic door pass, and a bulky wallet with exactly zero dollars in it. There are too many ways for me to text, too many ways for me to listen to music, and too many choices for storing my content. I’m not a small town guy but if technology is a vehicle for anything, it must at least consider simplicity as end goal. Too often the volume of services and gadgets churning through the industry creates a barrier to such simplicity.

I’m not discounting competition - without AT&T we don’t have Verizon - and I’m not discounting the need for trial and error in discovery, because its hard to nail something the first time. furthermore, I’m not advocating for a world in which platforms and APIs can’t be built off of, integrated, and shared. Flexible innovations lend themselves to a simpler world where instead of having to go to your site to use your cool new product or feature I can use it from mine (hello RSS, Tumblr dashboard, and Google Maps). But isn’t innovation at its best when a company comes along that proves an inefficiency and creates a clear product solution that hasn’t existed before but should?

To me an overarching tenet of technology, akin to simplicity, is efficiency - what can you make that lets an everyday person do something cheaper, faster, and easier, that they’re happily aware they are doing cheaper, faster, and easier. Venmo is a perfect example. One of my bold predictions a few years ago, which perhaps isn’t so bold anymore, was that paper money would cease to be the standard of daily monetary exchange within five years. It's a hassle to take out money, carry it around, use it, and then take out more. Venmo has solved this problem in a way even credit cards could not. Make payments directly from your phone to people, restaurants, and hopefully many more places soon. So simple, so necessary, creating a new efficiency from a process that’s been inefficient for everyone, forever. 

Not every new product can fill as clear-cut a need as Venmo, but they should all strive to. before the tech industry becomes a derivatives trading secondary market at the hands of bubbling start-up mimics and uber-competitive hardware manufacturers - a place where you need a new plug or a different player for just about everything - let’s take a step back and see how easy it would be to have everything on or in a few select places. 

 Please, take away my wallet before giving me another charger and carrying case! 

We Are NY Tech, Profile & Interview

Tim Devane - We Are NY Tech #51 - Business Development - bit.ly 

Living Small: Job Search 2010 pt. II

Your job search is a job in itself - this phrase is often offered as a passing nugget of advice from someone who doesn’t have or want to give the time to really help you out. Its a phrase that isn’t all that helpful and isn’t entirely true. The focus required during a job search is certainly on par with a full-time job, but during job search you are immersed in a much more unforgiving environment without the support structure or compensation that comes with working full-time. When fully employed you work for a pay check, you work to learn, advance, and innovate, you (hopefully) have insurance as well as peers, mentors, and teammates. As an unemployed searcher, you work for another meeting or introduction, with little support structure and no comp. As an employed person, you have personal goals, short-term and long-term, you have the services and growth of the company to consider and further. As a job searcher, you have one goal that is the sum-total of your day - getting employed. 

There is so much advice to be offered on job search, you’d think someone would write a clear, thoughtfully presented book on the subject. Oh wait, Marc Cenedella already has with You’re Better Than Your Job Search, an advice book that tells you what its title states and much more . TheLadders.com founder and CEO gives it to you straight in this Bible of Job Search, covering everything from networking and interviewing, to the resume. There’s a welcome positivity maintained throughout the book that you’d be hard-pressed to find during the ‘pound the pavement’ moments of your actual search. So if you’re searching now, give this book a read, at the very least it will give you something to hold near and dear as you face the challenge of landing a job. 

Before I move on, I wanted to offer two more areas of focus from my own search that I consider extremely important when looking back on it now. 

1). Love Your Alums: When you step off of your college campus and start looking for a job, there are probably a handful of people willing to go to bat for you. These people may be relatives or godparents or friends of friends. Outside of this group, the individuals you should immediately consider in expanding your contact list are your fellow alums, including both university and high school. Get the notion of it being awkward to email a stranger from your school out of your head right away because your fellow alums are the closest thing you have to a support system as you move through job search. Being an alum creates an immediate comfort level with someone who otherwise would be a complete stranger. Before meeting you, an alum will a sense of who you are because you went through similar experiences at a same place. What begins with easy things to talk about - how 'bout that new student center - can flourish into a mentor-mentee or even employer-employee relationship.  People are much more willing to go out of their way to help out a fellow alum, whether that’s opening an email, forwarding a resume to a colleague, or grabbing a coffee with you. In a game that’s all about getting in front of people and hoping that they like you, your alumni base should be the first place you look. So love your Career Resource Center if you are still on campus and don’t be afraid to contact the people there if you’ve graduated. They are unfailingly helpful and will always find time for you. From my small campus in Middletown, Connecticut, I can point to 5 or 6 people who helped me get to where I am, including Mike Sciola, the Director of Wesleyan’s CRC, and John Borthwick and Andy Weissman, fellow Wes alums who I work with now at Betaworks. Without the alumni network, I wouldn’t have known where to start my search or have had the wealth of contacts to return to whenever things looked bleak. 

2). Live Small: I have to shout out Greg Battle for this title and concept, that we talked about after my first post on job search a few weeks ago.  In that post, I stressed the importance of moving to the city you want to work in. Living small is learning how to exist and thrive in a new city on very little when you don’t have job or financial security. This a probably a valuable real-world lesson to learn early on that you can think of as a challenge really. How small of a footprint can make before you are able to support yourself? Here are a few guidelines: 

• Couch = Bed: Do the best you can to find a friend or relative who will let you stay on their couch. When I was searching, I helped a buddy move out of his apartment and in return he let me sleep on an air mattress in the apartment he’d just moved out of until the lease was up. For a few hours of work, I bought myself a month in NYC. Offer to do dishes or housework, watch kids or walk a dog, most people will be accommodating as long as you don't disrupt their routine.

• Don’t Go Out: It might be tempting to grab drinks to blow off some steam, but this can tear your wallet to pieces. If you need a drink, stick to PBRs and don’t go opening tabs at night. Too much booze is your fastest ticket out of town. 

• Cook Pasta: If you can find somewhere to crash, utilize the kitchen if possible. A large box of pasta and some sauce cost only a few dollars and can last weeks if stored correctly. Any city (new york in particular) costs a lot to eat in, so save yourself the bill and cook cheap, non-perishables that will last you the week. 

• Laundry Only When Necessary: This sounds grimy, but its the last major expense that you’ll run into when you first move. Outside of going to networking events or having coffee with contacts, you’re going to be inside, so you can get away with wearing the same pair of sweatpants or shorts. Spare the fresh cleaning for the clothes you wear to meetings and worry about your other clothes only when you can’t stand it anymore.

If you can manage to cut back on the four items above, you’ll be essentially living without any financial footprint from your day-to-day life. This a feat achieved by few throughout their lives. It's a practice that will allow extend your job search and show you how little you can live on and still keep moving forward. 

   - Tim 

Can't Knock The Hustle: Job Search 2010

Tomorrow it will have been 1 year and 1 month since I moved to New York looking for my first full-time job since graduating in 2009. It was a long, long process during which I questioned my reasons for moving, my desire to be in New York, and whether or not I could hack it at all. Ultimately, it has worked out and I thought I’d share some of my thoughts on job search. So take it as you will, coming from a 24 year-old with a pretty base perspective on things.

Get Up, Shower

There’s nothing more depressing then waking up and not being excited that you don’t have anything to do all day. That’s job search from day 1. Weekends aren’t as fun because you don’t have a reason to relax; spending a Wednesday afternoon watching a replay of last night’s Knicks game loses its appeal quickly. This is the awful Catch-22 of a job search. You have the free time that everyone wishes they had when working, but no ability to enjoy it as you’re unemployed, penniless, and probably pretty stressed. 

There’s no magic solution here, just get up out of bed and take a shower. One of the most routine processes during a normal, busy day can often seem unnecessary when you aren’t working. As in, who cares if I smell awful or look like a scrub? No one’s going to see me anyways. I was often told I should get up and shower because its more akin to a normal working day and so you should treat your job search the same way. The problem with this logic is that your job search day simply doesn’t function like a normal working day and so you shouldn’t try to emulate a working day when searching for a job. You should get out of bed and shower for much simpler reasons - its energizing and it will help keep you sane. The day-to-day of job search takes small steps. If you can get out of bed and dump yourself into the shower, you’re much more likely to get something done that day. 

E-mail Constantly

Outside of going out for coffee to network or sitting down for an actual interview , your ability to email is the basis of your job search and your most powerful tool in getting where you want to be. There’s no shame in emailing any and every contact you come across. That’s why you got them right? Email early in the day, email often and absolutely do not hesitate to follow up in the same fashion. My goal was to email until I heard back and always respond to emails as quickly as possible. It might seem insane buts its not. Put yourself in the shoes of the employed people you’re emailing about a job - when they get a response within a minute or two to an email they just sent you, they see initiative, desire, and drive. Also, you stand a much better chance of getting another prompt response as they are probably still in front of their computer. Its often difficult to get responses, meetings, or interviews but as long as you email as quickly a possible, you’re doing your part. Faster emails = earlier employment. 

Move Where You Want To Work

This is perhaps the single best piece of advise I received early on in my search. Immediately after graduating, I was living at home in Washington D.C., but I wanted to be in New York. Financially, it would have beeen difficult for me to up and move without a job in place. My mom said it was a terrible idea, my dad was lukewarm. Ultimately, I sold my car, crashed on a friend’s air mattress for a month, and signed a lease on an apartment with the money I made from the car sale. Seven months later, I was still unemployed and my back was against the wall financially - a month or two longer and I would most likely have had to move home. But moving made all of the difference. If I hadn’t moved, I wouldn’t have been able to make half of the meetings that I did, wouldn’t have been introduced to the majority of the people I was, and wouldn’t have been able to start my job a few days after I heard I had an offer. 

Being in New York for several months before I began working let me continue the job search in a way you simply cannot when you’re in a different city. Yes, the transaction cost of a job search has plummeted with email, cell phones, and real-time job posting. But you can’t interview and can’t have a 1st day without actually being there. When an employer calls back and asks you if you can start tomorrow, you have to be able to say yes. Say you can’t and you’ve lost a job before you even started. If you have any opportunity to move to the city you want to work in, whether that means sleeping on an Aunt and Uncle’s couch, crashing on a friend’s floor, or taking a chance on a month-to-month lease, to do it. You won’t regret it.  

Don’t Stop Believing

From November 1st, 2009 to March 27th, 2010, I had my fair share of detractors and settlers. People who, at one point or another, said: why not come home? why not starting looking for a short-term job? or a job’s a job man just take whatever you can get. I never listened. I’m happy I didn’t. Its common nature for those who care about you to suggest faster or easier solutions for you - that doesn’t have to apply to job search. Stick to your guns. Sometimes, they’re all you have. Unequivocally, a job is not a job. You and only you know why you are pursuing what you’re pursuing and you’ve got to hold onto that, particularly when days or weeks are bleak. During this time, you might discover that there are other jobs/careers/positions you are more interested in, but don’t let anyone knock you off the path you are laying down for yourself by looking for a certain job. 

Can’t Knock The Hustle

This above phrase is my twitter bio and essentially one that I live by. A lot of people just thought I was a hardcore Jay-Z or Common fan when that started popping up on my away messages and stuff. To me, it’s just the way that I am. It also applies to any arduous job search. There’s nothing easy: being told no, in so many words, over and over again can be incredibly depressing and sap away any desire to get up and do it all over each day. There’s nothing fun: a job is the end goal and there’s not much in between that can brighten your days and make you smile. There’s nothing you can spend money on: pasta, coffee, and an internet signal are your best friends. So hustle, because you’ve got nothing else. As long as you hustle, you’re going to stay afloat. Your hustle is probably what got you where you are and as long as you keep hustling, you’re going to get where you want to be. 

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I’m planning to do a few more posts on this subject, because I generally think that the whole process is too opaque for newcomers. The real world is daunting enough, so I hope my experiences can shed a little light on navigating the world of job search. 

- Tim